Sinovision

First Mover in the Connected TV Ecosytem 

 

 

 

Client

SinoVision, a Chinese language television network headquartered in New York.

Challenge

  • Expand user base
  • Engage with millennial segment
  • Reach customers without cable and satellite subscriptions
  • Keep users in the SinoVision ecosystem longer by engaging them on multiple platforms (phone, mobile, web, Connected TV)
  • Become a first mover of niche programming in the Connected TV space

Solution

  • Live video streaming of SinoVision TV Station
  • Original content creation
  • Daily programming schedule
  • Solution built for Apple TV
  • Samsung TV and Roku coming soon


Benefits

  • Expansion of audience and increased brand presence in speciality programming market
  • Increased user engagement with programming
  • More robust, cross-platform user experience

 

 

 

 

Samsung_Tv_mockup_sinovision.png

 

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